LACHINE, Quebec — Lavanett, a full-service laundry and drycleaning distributor based here, recently welcomed Brian Hatt, of Toronto, as sales director.
In his new role, Hatt will work to expand market share and sales throughout Ontario, with special focus on Toronto, according to Lavanett owner Earl Eichen.
“Brian brings a lot to the table in terms of industry experience and customer relationships,” says Eichen. “He is key to Lavanett’s expansion into the Ontario market, where plans are underway to establish a full-service branch.”
"I am extremely excited to join the Lavanett team as I return to the Canadian drycleaning and laundry industries,” says Hatt. “The Lavanett team is a great fit as we all believe in honesty, integrity and professionalism to provide the best advice on all of our customers’ business needs."
Hatt, who has more than 38 years of drycleaning industry experience, got his start as part of the clean up crew at a Toronto-based drycleaning plant, in 1981.
He earned a dry cleaner’s apprenticeship in 1987 and quickly climbed the ranks to manage one of Toronto’s largest drycleaning plants, the firm notes.
In his new role at Lavanett, Hatt plans to use his expertise in wet cleaning and dry cleaning to help owners create more efficient, productive and eco-friendly operations.
“There is pressure on dry cleaners to transition from solvent-based dry cleaning to wet cleaning,” says Hatt. “We are seeing a growing number of landlords refusing to allow the use of perc or alternative solvents.
“The good news is that we have wet cleaning solutions that are now as effective as dry cleaning. My goal is to work closely with customers to create cost-effective solutions that make them more productive and profitable.”
Established in 1996, Lavanett notes, it provides laundry and drycleaning solutions, parts and service to customers throughout Canada.