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DLI Offering Virtual Education Opportunities in April

Webinars will explore maximizing seasonal cycles and digital lead generation

LAUREL, Md. — While dry cleaners are again enjoying in-person meetings and seminars, the value of virtual workshops shouldn’t be underestimated. Gaining knowledge without having to travel offer excellent opportunities for continuing education experiences.

To aid in this effort, the Drycleaning & Laundry Institute (DLI) is continuing to offer webinars, as well as networking opportunities, for its members.

“DLI will continue sharing educational and networking opportunities on a weekly basis.” says Mary Scalco, DLI’s CEO. “We are focused on helping members communicate and grow.”

Upcoming Webinar Schedule

The following webinars will be held in the coming weeks. All programs go live at 1 p.m. EST:

  • Wednesday, April 20 — 5 Secrets to Maximize High Seasons with Industry Marketing Coach Dave Coyle of Maverick Drycleaners
  • Wednesday, April 27 — 4 Digital Lead Generation Strategies that Drive Serious Results with Cohen Wills of Cleaner Marketing

Peer-to-Peer Meetings

DLI is also continuing to host weekly Peer-to-Peer Member Zoom meetings Tuesdays at 11:30 a.m. Eastern. “Members learn how other cleaning business professionals are adapting to the current business climate, share ideas, get answers to questions, and even just vent,” Scalco says.

On-Demand Video Archive

For members who can’t attend live webinars, DLI offers recordings of the presentations. This archive currently contains nearly 100 videos in the following categories:

  • Diversification
  • Maintenance
  • Management
  • Marketing
  • Production
  • Finishing
  • Stain Removal
  • Business Sales and Acquisitions

For more information, visit DLI’s website.


DLI to Present Training

Have a question or comment? E-mail our editor Dave Davis at [email protected] .