LAUREL, Md./NEW YORK — The Drycleaning & Laundry Institute (DLI) and the National Cleaners Association (NCA) are now accepting registrations for their annual joint Brainstorming & 5 Stars Conference in Cancun, Mexico.
Hosting the Jan. 14-17 event will be the all-inclusive Akumal Riviera Maya, a Secrets Resort. It’s located farther south along the same coast where 2015 attendees enjoyed their stay at Secrets Playa Mujeres.
“The Secrets Resort at Akumal Riviera Maya promises to deliver the exceptional atmosphere, customer service and amenities you know and love,” DLI says.
“Only at Brainstorming & the 5 Stars 2016 can you find so many great speakers, so much learning, camaraderie and food, drink, fun, activities and entertainment, all in one place,” says NCA.
After the welcome cocktail party on the evening of Jan. 14, the educational program tailored to help dry cleaners grow their businesses will begin.
The agenda includes:
- Friday morning, Jan. 15 — Rory Vaden, Procrastinate on Purpose: The 5 Permissions You Need to Say NO. Vaden will discuss the strategic challenge behind an overwhelming workload and present information that will cause hard-working owners and managers to rethink their calendar, get control of their workflow, and shift their thinking from “urgent” to “relevant.”
- Saturday morning, Jan. 16 — Jonah Berger, the bestselling author of Contagious: Why Things Catch On, will share the secrets about why things go viral and share the six principles of what makes people talk about you online and offline.
- Sunday morning, Jan. 17 — Amanda Johns Vaden, Best Marketing Approaches to the Generations: Millennials, Gen-X and Boomers I and II. There are four main generations in the workplace, Vaden says, and every single one prefers a different channel of communication. Knowing how to connect and reach each generation is crucial to business success.
DLI and NCA promises there will be plenty of time to socialize with friends and to meet other dry cleaners outside the daily presentations.
To learn more, or to register for this limited-space event, call DLI at 800-638-2627 or NCA at 800-888-1622.