LAUREL, Md. — The Drycleaning & Laundry Institute (DLI) is offering a cash prize for videos that demonstrate or promote the use of DLI member services. The contest is open to all cleaners working in the industry, as well as all consumers and organizations. DLI will award $5,000 for the video judged to be “best” by the DLI staff and Board of Directors.
The video project is intended to accumulate ideas for how DLI professional dry cleaners can promote their services more effectively, says DLI District 2 Director Dave Beatty, owner of Murrysville (Pa.) Cleaners.
“We think we know why a consumer should bring a pair of pants they can clean at home to us, but we’re certain to get a great many ideas from this project,” Beatty says. “It’s easy to list convenience, quality and things like that, but those things are too general. We thought we’d go to the source and get consumers to tell us their reasons for using professional services.”
A video must demonstrate the advantage of using professional drycleaning services, run no longer than two minutes, and may not promote a specific cleaning company.
To submit a video, post it to YouTube and share a private link with DLINews@DLIonline.org; all submissions become DLI property. DLI employees and board members are not eligible to win the contest.
Deadline for entries is April 1, and the prize will be awarded by June 23. Official contest rules are available at www.dlionline.org/contest.