DeLuxe Cleaners Celebrates 85 Years in Business


DeLuxe Cleaners celebrated its 85th anniversary in November with in-store specials, chances to win free dry cleaning, Facebook specials and more. (Photos: DeLuxe Cleaners)


The DeLuxe Cleaners lobby, circa 1950s.


Outside, DeLuxe Cleaners has maintained the original art deco look from the late 1950s, including neon lights.

Bruce Beggs |

Third generation continues family traditions

CLIFTON, N.J. — DeLuxe Cleaners, family-owned since Joseph DeLora Sr. opened the doors back in 1930, celebrated its 85th anniversary in November.

Second-generation owner Patrick DeLora Sr. took over the business in the 1950s. Today, his children, Patrick DeLora Jr. and Linda DeLora, run things, having taken ownership in the 1990s.

The third-generation owners still adhere to the original objectives set by their grandfather, which focused on providing a high-quality finished product with exceptional customer service.

“The only way we could have made it for 85 years is through the loyalty our customers have shown throughout the years,” says DeLora Jr. “We are so grateful to each and every one of them.”

The two were eager to share news of the milestone with customers that both have grown up with.

“We have a lot of old-time customers. A lot were aware of the anniversary. We did some in-store promotion, put some old pictures up, did some social media stuff. I think they like dealing with a company that they can count on.”

DeLuxe Cleaners employs more than 35 people. Over the years, the business has expanded its services to include tuxedo rental and sales (run by family member Robert Genuardi); free pick-up and delivery (now expanded throughout northern New Jersey); free after-hours pick-up and delivery to Clifton residents; wedding gown restoration and preservation; drapery and linen cleaning; expert alterations; Ugg cleaning; shoe shine and repair; and on-premise fur storage, cleaning and repairs.

It still maintains just the one store, preferring instead to expand its delivery operation covering a five-county area.

Both Delora Jr. and his sister have children in college, all of whom have worked at DeLuxe Cleaners at one time or another, but “only time will tell” if the business will one day be handed down to the next generation, he says.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


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