Off the Cuff: Get to Know.... Bill Carli


Bill Carli and son Will. (Photo by: Bill Carli.)

Tim Burke |

Owner, Kleerwite Chemical

CHICAGO — In this latest installment of Off the Cuff, where readers can meet and learn more about someone from the fabricare industry, let’s get to know Bill Carli, owner, Kleerwite Chemical.


Tell us where you were born, grew up, and reside today?

“I was born and raised in Richmond, Va., and other than four years of college I have lived here all my life. Richmond is a great city and getting better all of the time.”


Hobbies (that you’ll admit to)?

“I enjoy playing tennis and going to live sporting events, especially college football games.”


What gets you excited at work?

“I enjoy when a customer tries one of our products for the first time and reaches out to tell me how it solved a problem. I know at that point I have another loyal customer. It makes it so much easier to talk about Kleerwite’s products when I hear good things about our products from customers who are using them every day to make their jobs easier.”


Lastly, tell us a secret (keep it clean) nobody knows about you?

“I am pretty much an open book. Early in my career as a distributor rep, I always wanted to own a cleaners, but every time I was close to buying a plant, I would get cold feet. Guess it all worked out because I am still in the industry after 33 years. Thirty as a distributor rep and three as the owner of Kleerwite Chemical so I did finally end up owning my own business after all.”


(Do you want to take part in an Off the Cuff, or know someone who does? E-mail [email protected].)

About the author

Tim Burke

American Drycleaner


Tim Burke is the editor of American Drycleaner. He can be reached at 312-361-1684 or [email protected]


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