CLIFTON, Va. — Crest Cleaners has become the first North American dry cleaner to install an ultra-low-water bead cleaning system marketed by Xeros Inc., a subsidiary of UK-based Xeros Ltd. Overall, it is Xeros’ third U.S. installation since first entering the market last September.
Historically, items that are not dry cleaned, such as men’s dress shirts, are laundered in traditional washing machines. Xeros’ proprietary system looks to replace those machines by producing “cleaner laundry with a significantly lower impact on the environment, using very little water and patented Xeros polymer beads,” the company says.
The beads’ molecular structure, coupled with a proprietary detergent, attracts and absorbs dirt from soiled items, the company says. It claims the system uses up to 80% less water, 50% less energy and 50% less detergent than conventional washing.
“We’re pleased to announce our first U.S. retail installation and partnership with Crest Cleaners, an industry leader that shares our vision for providing cleaning technologies that not only reduce a company’s carbon footprint, but also deliver superior cleaning performance,” says Bill Westwater, CEO of Xeros Ltd.
“We are very committed to providing our customers with ‘fast, clean and green’ dry cleaning services,” says David Slan, CEO of Crest Cleaners. “Xeros’ revolutionary technology affords us the ability to effectively replace our traditional washing machines and complement our existing environmentally friendly (GreenEarth) dry cleaning operations. By doing so, we believe Crest Cleaners will become the benchmark for all other environmentally friendly dry cleaners in North America.”
Xeros says it will formally launch its system to the worldwide commercial laundry market at the Clean Show this summer in New Orleans.