BIRMINGHAM, Ala. — Champion Cleaners, owned by David Whitehurst, earned the “Best Overall Service” Award by receiving the highest mystery shopping scores in the Drycleaning & Laundry Institute’s (DLI) program for 2014.
Participating cleaners nationwide were scored in the Drop off, Pick up and Evaluation categories.
“We are using mystery shopping to measure customer service at the counter for our members,” says Mary Scalco, DLI president/CEO. “This year, the competition about DLI dry cleaners for top rankings in the ‘Best of...’ categories is impressive. The way we see it, the real winners are the managers, CSRs and customers that they serve.”
Other category winners for 2014 were:
- Crown Cleaners, Knoxville, Tenn., owned by Don Holecek — Best Use of Conversation at the Counter
- Balfurd Cleaners, State College, Pa., owned by Bob Fogelsanger — Best Clothing Review
- Medlin-Davis Cleaners, Raleigh, N.C., owned by David Makepeace — Best Use of Name at the Counter
- Big Ridge Cleaners, Chattanooga, Tenn., owned by Rob Whitmire — Best Cross Selling
MarketWise Consulting Group, Appleton, Wis., administers the mystery shopping program for DLI.
“To earn this award, cleaners must have each store location mystery-shopped at least six times a year,” explains MarketWise President Carolyn Nankervis. “We credit participating DLI members with understanding that customer service is an important metric in operating a successful business.”
Nankervis encourages DLI members interested in participating in the 2015 mystery shopping program to enroll now. For more information, visit the MarketWise website or call 920-735-4970.
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