ATLANTA — The 2021 edition of The Clean Show has been postponed due to the continued global impacts of COVID-19, reports show organizer Messe Frankfurt. The next edition is now scheduled for July 30-August 2, 2022, here in Atlanta; those dates are Saturday through Tuesday.
After months of strategic conversations with Messe Frankfurt’s global leadership, partner associations and representatives from the show’s key exhibiting groups, the team has decided that pushing the show and its subsequent edition is in the best interest of the industry as a whole.
The decision will affect at least the next two editions, with Clean 2023 also being moved to now take place Aug. 15-18, 2024.
“Although this has been a tough decision to make, we are confident that moving The Clean Show will allow us to provide the quality experience and return on investment our exhibitors and visitors have come to expect from Clean,” says Show Director Greg Jira.
Messe Frankfurt says exhibitors have reacted positively to the decision.
“I have been very pleased with the response from Messe Frankfurt to understand the issues the exhibitors face in light of the world-changing event of COVID-19,” says Jeff Frushtick, chairman and CEO of Leonard Automatics. “I feel that Messe has been very open with their conversations and very understanding of the exhibitors’ issues in this very troubling time.”
“We have always valued our relationship with the Clean Show and are proud to have established such a prominent role in the event,” says Engelbert Heinz, Kannegiesser managing director who served as an adviser during the decision-making process and endorsed the move. “While postponing the show is regrettable, we believe it is in the industry’s best interest.”
“The Clean Show has traditionally been a very important platform that allows us to showcase and demonstrate our industries’ leading automation equipment,” says Jesper Munch Jensen, CEO of JENSEN-GROUP. “We appreciate Messe Frankfurt taking the global scheduling concerns of the manufacturing sector into consideration, and we stand behind Clean in their decision to move the next show to 2022.”
As the show pivots to its new dates, Messe Frankfurt will be announcing important changes and deadlines for exhibiting companies and individuals planning to attend.
Additionally, the team is working on alternative opportunities for the textile care industry to do business until meeting in person again in 2022.
The Clean Show is organized in collaboration with the Association for Linen Management, Coin Laundry Association, Drycleaning & Laundry Institute, Textile Care Allied Trades Association, and TRSA, the association for linen, uniform and facility services.