Beijing’s Big Show

Bruce Beggs |

BEIJING, China — China’s economic growth, improved standard of living and thriving tourism market are creating new demand for sophisticated laundry and drycleaning systems, says Messe Frankfurt, the German show planner staging Texcare Asia this month.
Texcare Asia 2009 — slated for Oct. 28-30 at Beijing’s China International Exhibition Centre — will try to build upon the overwhelming success of the 2007 show. That event attracted more than 5,700 visitors and 135 exhibitors to Shanghai.
China’s market for drycleaning and laundry services is thriving for a variety of reasons. First, the government has implemented tax cuts, rebates and exemptions to spur investment. New clean-air regulations will soon go into effect mandating the use of nonventilated drycleaning equipment. Centralized laundries are flourishing. And China’s healthcare system is expanding rapidly, thanks to government spending.
What’s more, drycleaners and launderers in China are eager to learn about Western hygiene standards, quality control, environmentally friendly technologies and business practices, Messe Frankfurt says, as well as see new equipment in action.
More than 120 exhibitors from 17 countries will exhibit their latest products at the show. Alongside, Texcare Forum Asia will present seminars addressing key industry issues. Experts from leading companies and industry associations worldwide will cover topics such as market trends, new technologies, and training and education.
“Texcare Forum Asia is a great opportunity for industry players to learn more about the advanced technology presented at Texcare Asia, and about the current developments and marketing strategies in the sector of textile care,” says Elgar Straub, managing director of VDMA, one of the Forum’s sponsor associations.
“Environmental protection and conservation of resources are major challenges that are not just unique to China, but the world over,” he says. “Therefore, one part of the Forum will be dedicated to this topic. Attendance at the Forum is a must for everyone who wants to be well informed and prepared for these challenges.”UNDER ONE ROOF
The fifth Texcare Asia boasts an exhibit floor of nearly 10,000 square meters (about 108,000 square feet), including dedicated pavilions for Italian and German companies.
Sweden’s Electrolux Laundry Systems plans to display its full line of equipment, much of it never before seen in Asia. “Recognizing the potential of the Asian laundry and drycleaning market, Texcare Asia is understandably an important event for us,” says Bo-Lennart Jonasson, vice president of marketing and product management.
“This will be the fourth time Kannegiesser has exhibited at Texcare Asia,” says Engelbert Heinz, the company’s general manager. “In doing so, we are in a stronger position to showcase how investors can implement practical cost and energy-efficient solutions in China, Asia and beyond.”
Laundries in China are installing more of Kannegiesser’s turn-key solutions, he says, and the company will showcase its full range of washing, extraction, drying, ironing and finishing equipment.
While many companies slowed research and development efforts while the world coped with the recent economic downturn, the Jensen Group plans to launch its new, high-efficiency CleanTech System at the show. “This wide range of energy- and water-efficient, gas-operated machines revolutionizes the high energy-consuming practices of the laundry industry,” says Kathrin Scheffel, marketing director.
Germany’s BüFa considers the developing laundry and drycleaning industries in China vital to sales of its low-temperature wash formulas, spotting agents and other chemicals. “There are significant business opportunities for us to expand our market position in the specialized use of laundry and drycleaning chemicals in China,” says Dominique Suttheimer, export manager.
Seitz, another German chemical company, will display its full range, including the Pure White System, Polysol, odoSorb and Novaclin Fresh KE. Alliance International plans to introduce new control platforms from Speed Queen, professional units from IPSO, commercial washers from UniMac, and dryers from Cissell. Alliance will also debut a heavy-duty washer-extractor customized for the Chinese market by D’hooge.
Having achieved success with its pressing equipment in Japan and elsewhere, China’s Shanghai Weishi will launch products including a new wet-pressing machine.
To learn more about Texcare Asia, or to register for the show online, visit For a complete exhibitor listing, click here.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


Latest Podcast

Consumer habits have changed. It's a convenience-first society today, says Wayne Wudyka, CEO of The Huntington Company, the Martinizing franchise and CRDN. He talks about new opportunities for owners to diversify. One he calls, "Life-changing." Find out why.

Want more? Visit the archive »

Digital Edition

Latest Classifieds