GREENBELT, Md. — ZIPS Dry Cleaners has recently appointed Tina Bagapor-O’Harrow as its vice president of marketing, the firm notes.
“I look forward to bringing my experience in driving foot traffic to ZIPS. As the branding and marketing leader for a client roster that spanned more than two decades, I understand expiring capacity and how to get people through the door,” says Bagapor-O’Harrow.
“A versatile and talented marketing executive,” the company says, “Bagapor-O’Harrow brings more than 25 years of traditional and digital marketing experience to ZIPS, the majority of which was spent as the executive director of The Ad Store’s Washington, DC office.”
Leading the Washington office, it continues, she oversaw the creation of integrated campaigns for a long list of clients, including Disney and JetBlue, as well as such franchise organizations as Firehouse Subs, Choice Hotels, Barilla and InfoUSA.
In her new role with ZIPS, the company says that Bagapor-O’Harrow will lead the various marketing activities that support the company’s strategic and creative direction as it continues to bring its same-day, one-price dry cleaning model to new regions of the United States.
Bagapor-O’Harrow’s appointment comes at a time when ZIPS Dry Cleaners continues to rapidly expand its national footprint, the firm points out.
“We are excited to bring someone with so much experience in turnstile marketing to the team. As we continue to grow we are laser focused on providing strategic marketing supporting to our franchisees,” says ZIPS CEO Drew Ritger.
“We look forward to Tina helping our franchisees achieve superior value through their ZIPS investment,” Ritger adds. “It is a great time to be part of ZIPS.”
Founded in 1996 and franchising since 2006, the company describes itself as an aggressively expanding drycleaning franchise known for its same-day, one-price business model.
Today, the firm relates, it has more than 60 locations open and operating throughout eight states and Washington, DC, and more in its franchise pipeline coming in the years ahead, it adds.
“During this time of exceptional growth, the opportunity to impact the future of the ZIPS brand is exciting,” says Bagapor-O’Harrow.