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AWGS Partners with Green Bride Guide

Ian P. Murphy |

ORANGE, Conn. — The Association of Wedding Gown Specialists (AWGS), an international organization of drycleaners specializing in gown cleaning, restoration and preservation, announced it has partnered with the Green Bride Guide, the No. 1 “green” wedding website.
AWGS will provide expert content for the Green Bride Guide website, www.greenbrideguide.com, and help the site offer improved access to “green” gown-cleaning and preservation services. Site visitors will be able to purchase destination wedding kits as well as carbon offsets for greener honeymoons.
The ZeroCarbon “green” gown-care products offered by members are unique in the industry, says AWGS president Kermit Engh. “Brides are concerned about their carbon footprints, and our ZeroCarbon cleaning and preservation allows brides to ensure the beauty of their wedding gowns and safeguard the planet’s future, too.
“The new partnership means more brides will find our members, because GreenBrideGuide.com is the most comprehensive and credible ‘green’ wedding resource online,” Engh adds. “Its directory is like a Yellow Pages for ‘green’ weddings, and provides a centralized resource of ‘green’ wedding vendors searchable by geographic area.”
“We are excited to work with the Association of Wedding Gown Specialists,” says Kate Harrison, CEO and founder of the Green Bride Guide. “Since more than half of the wedding budget is spent at the local level, our directory is an essential tool for couples looking to support the local ‘green’ economy, and partnering with the association instantly expands our database of vetted ‘green’ vendors.” 
Harrison launched the Green Bride Guide after she was surprised by how little information was available to help make ecofriendly choices in planning her own 2007 wedding. She says almost 50% of couples are looking for ways to include ‘green’ elements in their events. 
AWGS’ destination wedding kit is particularly useful for brides flying to the wedding location. The kit goes through security with the bride at boarding, and offers carbon offsets to make up for the largest part of a bride's carbon footprint.
Members of the association make donations to Carbonfund.org to offset all carbon emissions generated by the cleaning and preservation process. The donations support reforestation projects worldwide through Carbonfund.org, the world’s largest non-profit climate solutions organization.
Click here for more information about AWGS.
 

About the author

Ian P. Murphy

American Drycleaner

Ian P. Murphy is a freelance writer based in Chicago, and was the editor of American Drycleaner from 1999 to 2011.

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