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Are Customers Becoming “App Fatigued?”

NYC dry cleaner launches app alternative

NEW YORK — While today’s customer wants convenience in their interactions with the companies they depend upon, including dry cleaners, “convenience” might mean different things to different people. For instance, while downloading and using a smartphone app might be great for some, for others, it’s one more thing to deal with. Their device might already be overloaded with other apps that “make their life easier.”

To combat this “app fatigue,” New York City-based dry cleaner Juliette recently introduced a new application that offers a hybrid of a native app experience with SMS capabilities, allowing the option of communicating with the company via text.

“Having a pulse on the needs and wants of our clients is crucial,” says Rechelle Balanzat, founder and CEO of Juliette. “No wants to download another app. No wants to remember another password.”

Balanzat’s company, founded in 2014, has relied on online communication with customers since its beginning, using an app for pickup, communications and delivery.

This new system's key features and benefits include no downloads or passwords required, and it’s available via smartphone, tablet or desktop.

“Now, with the new app, we’ve made it even easier for our clients to request a pickup,” Balanzat says. “We’re meeting them on their terms. They can text us or they can do it through the app, and we can continue focusing on providing outstanding service. This new feature means that each of our clients will have the same experience, whether they are on the app or texting with Juliette.”

Are Customers Becoming App Fatigued

Have a question or comment? E-mail our editor Dave Davis at [email protected] .