Alliance Refreshes Brand

Tim Burke |

New logo, website, mission statement unveiled

RIPON, Wis. — Alliance Laundry Systems, which describes itself as the world leader in commercial laundry products and solutions, has unveiled a new mission statement, logo and website, it reports.

The company’s CEO, Michael Schoeb, describes the brand direction as, “refreshing our image to reflect the world-leading company we are.”

The company’s new mission statement reads: “We make the world cleaner as the premier provider of laundry solutions. We deliver leading performance through our exceptional team, unmatched quality and our commitment to innovation.”

It adds that, “the ‘leading performance’ brand position provides a vision for the entire company moving forward, from product research and development to customer service. It affirms a commitment to delivering the best products and service to its partners, who will then do the same for their customers.”

Alliance also updated its brand logo with a cleaner, more modern design, it notes.

Finally, the new Alliance website showcases a clean, user-friendly experience that is consistent with the design of its laundry products.

The website launched Jan. 1 (internationally on Jan. 2), and features improved navigation enabling visitors to access information more easily. The website will also be available in French, Spanish, Italian, Chinese, Czech, Brazilian Portuguese, and Arabic.

“These enhancements position the company’s premium brands — Speed Queen®, UniMac®, Huebsch®, IPSO® and Primus® — as global industry leaders,” it writes.

For more information and to view the new website go HERE.

About the author

Tim Burke

American Drycleaner


Tim Burke is the editor of American Drycleaner. He can be reached at 312-361-1684 or


Latest Podcast

Learn how wet cleaning can fit into your operation so you can more fully serve your clients today, with Michael "Stucky" Szczotka, owner of Eagle Star Equipment and Poseidon Textile Care Systems.

Want more? Visit the archive »

Digital Edition

Latest Classifieds