Research Center

The Complete Spotting Guide & More

spotting guide

A comprehensive, practical guide to textiles and problem garments—as well as everyday items—and how to handle them, from reception at the counter through spotting, cleaning and finishing, with an emphasis on the role of the spotter.

By purchasing this item, you will be taken to our partner website—HP's MagCloud—where you will be able to complete your order. Once your order is completed on the MagCloud site, your Spotting Guide will be printed and mailed to you within three business days.

Attracting Customers & Increasing Profits—Drycleaning Marketing 101

research paper: attracting customers and increasing profits

Those familiar with marketing only as consumers might think that it's something only large companies with lots of money to spend should pursue. But you don't have to be a huge multinational corporation to be able to build your business with a marketing plan.

Marketing is just as important to small- and medium-sized service businesses such as drycleaners. In fact, it may be more important to drycleaning businesses today than ever before, given the number of operations competing for a piece of the ever-shrinking "pie" of consumer demand.

Marketing is what businesses do to encourage the public — all customers and potential customers — to use their products and services. And even if you think that your business is not already engaged in any marketing activities, it is.

This special report will help you better understand the fundamentals of marketing, what marketing messages you may already be sending about your business, and how to control those messages in order to promote your business.

In a weak market, leaving consumer perception up to chance is risky. Only when you are actively engaged in marketing your business can you help it attract more customers, increase profits and ultimately, succeed.

How to Profit by Going Green: Simple Strategies That Are Friendly to The Earth & The Bottom Line

research paper: going green

Drycleaners are familiar with the power of an “ecofriendly” message. Indeed, many operators were at the forefront of the movement, fighting poor publicity stemming from perc use. Some switched solvents, thinking that using something other than perc would improve their standing in the consumer consciousness.

Drycleaners may not think about the environment as central to business strategy unless a regulation affects them directly or a mess needs to be cleaned up. But a customer-focused, market-driven company can no longer avoid the fact that many consumers prefer “green” products and services, if the costs are comparable. Once you satisfy consumers’ needs for performance, “greenness” becomes a factor in their purchase decisions.

Every part of a drycleaning operation can be engineered to be “greener.” And the best part for those who do more than just “greenwash” their offerings? Most of these initiatives can pay for themselves. Going “green” is just another way to make money by giving people what they want, and this report offers simple strategies you can start to use today to “green” your operation and build the bottom line.

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