Home page

5 Ways Dry Cleaners May Increase Revenue Through Texting (Conclusion)

CHICAGO — One way that dry cleaners can integrate themselves into their customers’ everyday lives is by finding new ways to keep the lines of communication open. Texting is a great method to be a constant reminder to your clients without overstaying your welcome.

In Part 1, we examined two ways that texting can increase revenue for dry cleaners — by sending text reminders to customers and appealing to a younger demographic — and today we’ll finish the discussion by exploring three other methods that might work for your business.

3. Request an Online Review Over Text

Reviews are the cornerstone of your business’s online reputation, but it can be difficult to get customers to submit them. The review process is typically perceived as a time-consuming task. It doesn’t have to be that way, though.

Get more customers to leave a review for your drycleaning business by offering incentives. People are more likely to help you out if you can give them something in return, so why not offer your customers a discount on their next purchase if they leave you a review?

Reviews can help build trust between you and your customers. Research shows that if people can read 10 reviews on your page, they’ll feel like they can trust you.

4. Attract More Business During Slow Seasons by Texting Customers

Dry cleaners typically experience a drop in business during January and February. It’s the dead season after the holidays, and it’s right before warmer weather and more events:

“Spilled some wine on your favorite outfit during the holidays? We’ve got you covered!”

Take advantage of this slump and encourage people to get their spring and summer garments ready for upcoming events, such as Easter, spring dances, graduations, the wedding season and more. You can even encourage people to clean their household items, such as drapes and bedding.

Text your past customers about your discount specials to help increase sales during your slow months. Another great way to grab people’s attention is by texting them facts about garment care, prompting them to reevaluate the condition of their current wardrobe.

5. Turn One-time Customers into Repeat Customers

Customers may not see the need to return to your business once they’ve completed their service, or they may not even think of you — even if they could use you. To avoid this, make sure that you are engaging your customers before, during and after their drycleaning service.

You can start by educating your customers on the importance of routine care for their garments, especially if valuable. Texting them regular tips is a great way to keep customers engaged and loyal — and will help them
understand why they need to come back.

Send texts about promotions, specials and referrals. Go the extra mile and inform your past customers about company updates, along with seasonal reminders:

“Hey, [Name]! Easter Sunday is coming up, and we want you to look your best. Be sure to come to us for any of your drycleaning needs!”

These friendly nudges can help you maintain your relationships with your customers — and keep them coming back to you on a regular basis.

Click HERE for Part 1 of this series.

CHICAGO — More ways to stay in constant communication with your customers

OXXO Care Cleaners Named Best Delivery Service by TreeHugger

HOLLYWOOD, Fla. — Sustainability and environmental responsibility lands company in top spot

5 Ways Dry Cleaners May Increase Revenue Through Texting (Part 1)

CHICAGO — Close the communication gap with your customers

DLI Take Stain Removal Course to Students

LAUREL, Md. — Virtual course was a success, and another is planned for July

Ways to Sanitize, Validate and Monetize Your Cleaning

CHICAGO —  Sanitization can help you out from the competition

Barry Named President/CEO of ZIPS Dry Cleaners

GREENBELT, Md. — Veteran business leader to focus on unit and revenue growth

Taking — and Keeping — Stock (Conclusion)

CHICAGO — Simple steps can keep small problems from becoming major issues

Fabricare 2021 Registration Now Open

ANAHEIM, Ca. — Speakers and exhibitors for two-day event announced

Taking — and Keeping — Stock (Part 2)

CHICAGO — Keep your drycleaning machines running smoothly and producing better results

Miura Boilers Announces Promotions and New Hires

ROCKMART, Ga. — O’Donnell named executive vice president

Latest Podcast

Jon Simon of Parkway Custom Drycleaning shares his experiences of starting a new plant, from selecting the location to moving his operations to setting up shop — along with the surprises he found along the way.

Want more? Visit the archive »

Latest Classifieds

Post your classified »

Latest from the Research Center

Digital Edition

Industry Chatter