Tide Dry Cleaners Opens Doors to New Midwestern Locations

Staff Writer |

CINCINNATI — Two new Tide Dry Cleaners stores recently opened in the Midwest, according to Procter & Gamble.

Via Nova Holdings LLC has partnered with the company to open a location in Omaha, Neb., while Vequity LLC has partnered with the company to open a location in the Chicago suburb of Naperville, Ill.

Though the stores are the first of the Tide Dry Cleaners brand for both states, both locations will utilize Tide’s 60 years of fabricare experience, in conjunction with GreenEarth cleaning solutions, the company says. Other amenities the stores will feature include drive-thru concierge services and access to “Tide Dry Cleaners Anytime,” allowing for 24-hour pick-up and drop-off access, the company adds.

“We are proud to provide excellent customer service, superior drycleaning quality and amazing convenience to every customer of Tide Dry Cleaners,” says Kimberly McCutcheon, general manager of Tide Dry Cleaners Omaha.

“We are excited to join the franchise system and bring the amazing Tide Dry Cleaners experience to the residents of Naperville,” says Raj Patel, Tide Dry Cleaners franchisee of Naperville. “Once customers try us, we believe they will love the many differences offered compared to other dry cleaners.”

Andrew Gibson, Tide Dry Cleaners brand manager, explains the company is “excited” about its location in Omaha, and that the company is focused on changing the industry through its “unique offerings.”

Of the Naperville location, Gibson adds, “This location is off to the fastest start we have seen in the Tide Dry Cleaners network. The positive response we have received from customers has been outstanding.”

Jeff Wampler, CEO of Agile Pursuits Franchising, a subsidiary of Procter & Gamble, says his company is happy to be partnered with Via Nova Holdings and Vequity in bringing the Tide Dry Cleaners brand to their respective locations.


Just what is needed another cleaning service franchise!

The TIDE name is recognized in laundry, but brings nothing to the table in dry cleaning. In my opinion anyone interested in establishing a dry cleaning service should invest in a modern central processing facility, pick a good name for the service and tag line, forget about a processing or drop-stores or a home and, or office individual order pick up & delivery route and instead  "reach out to customers" using multi-order drop off & pick up kiosks placed in concessions, and set up an a route to service the kiosks -- The best way to maximize use of your processing facility and to earn a reasonable return on investment!



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