NEW ORLEANS — After Hurricane Katrina destroyed everything their family had worked to build since 1940, the owners of Young’s Dry Cleaning teamed with local advertising agency CPR + Partners to completely redevelop their brand.
The resulting Young’s campaign went on to be recognized in local and regional ad competitions organized by the American Advertising Federation. Next, the campaign stood toe to toe against the best advertising in the country, earning the Lakeview cleaners a 2012 national silver ADDY® award in the category of Mixed Media, Local Consumer.
The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising across media of all types, creative by all sizes and entrants of all levels from anywhere in the world.
Since launching their new brand and advertising campaign less than two years ago, Young’s free pick-up and delivery business has continued to steadily increase, according to the company.
Today, brothers Don and Dale operate the third-generation family cleaners in the same Gentilly neighborhood where their grandfather, Louis Young, first set up shop more than 70 years ago.