Primus® Names Atlas its Distributor of the Year


From left: Mark Schram, Primus North American sales manager, Mark Freesman, Primus regional sales manager; Dee Parmer, Atlas sales; Arthur Wechsler, Atlas sales; Ulli Mandelbaum, owner of Atlas, which was awarded Primus’ distributor of the year award during the Clean Show in Las Vegas. (Photo: Primus, part of Alliance Laundry Systems)

Staff Writer |

Award among several honors company gives out

RIPON, Wis. — Primus® Laundry Equipment announces that Dallas, Texas-based Atlas International is its distributor of the year, the firm notes. This news came during the Clean Show in a ceremony held at the Mob Museum in Las Vegas.

“Since taking on the Primus brand, Atlas has been a true partner; one that is committed to growing the brand’s presence in the marketplace,” says Mark Schram, North American sales manager for Primus.

“The entire team well-represents Primus in the service it provides to customers every day. They are dedicated 100 percent to the success of their clients,” he says.

The company writes that Atlas has excelled in not only sales volumes, but also in its commitment to building the brand in the markets the company serves.

“I am proud to accept this award on behalf of the entire Atlas International team,” says owner Ulli Mandelbaum. “We believe strongly in the Primus brand and the strengths it can bring to our wide range of clients,” he adds.

Additionally, the company gave its pinnacle performance awards to: CSC, Equipment Marketers, and Wash (Great Lakes) which is also a finance partner. Hilldreth’s Commercial Laundry Equipment received the emerging distributor award.

Equipment Marketers owners, Dick and Susan LaMaina also received a special honor – the distinguished industry achievement award, the firm indicates.

Primus, founded in 1911, is now part of Alliance Laundry Systems (ALS).


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