NEW YORK — Gone are the days when business owners looked upon part-time workers as dispensable resources of little value to the enterprise. Today’s part-timers have become critical gears in the profit machine, performing many vital duties formerly handled by a trimmed-down permanent staff.
“The whole business world is going in the direction of shorter-term work assignments and the hiring of people for specific projects,” says Barbara Glanz, a management consultant based in Sarasota, Fla.
No secret why: Business owners are feeling the heat from rising labor and benefits costs. Why add more full-time workers, goes the reasoning, when part-timers can do the job just as well? And then there’s the advantage of greater flexibility: Employers can add or subtract part-timers in response to variable—and unpredictable—business activity levels.
Part-timers offer distinct advantages. And maybe you’re enthused about your own. But are they returning the favor? Are they happy about being in your drycleaning business?
If the answers are negative, your profits may suffer. Bad attitudes are contagious: Customers who encounter unhappy, unmotivated part-timers will take their business elsewhere. And part-timers are often the first—and only—contact the public has with your organization.
“Customers don’t care whether an employee is part-time or full-time,” warns Glanz. “People judge your business by how well they are treated, not by how many hours the employees are putting in.” And customers will only be treated well if your part-timers feel good about what they are doing.
How can you build a staff of happy part-timers? Start by hiring the right people in the first place.
“The most important decision you make is who to allow in the door to help you take care of customers,” says Mel Kleiman, director of Houston-based Humetrics, an employment consulting firm. “The biggest mistake business owners make is not taking part-time hiring as seriously as full-time hiring. You have to realize the importance of part-time positions and not short-circuit the hiring process. Do the same things for selecting part-timers as you do for selecting regulars.”
Smart hiring means not only curating the applicant pool, but also forming a clear vision of what you need.
“You don’t go grocery shopping without a list,” says Kleiman. “Before you leave home, you look at a recipe to see what ingredients you need. Take the same approach when hiring part-timers: What key ingredients will you need to make your hire successful?”
And don’t wait until the last minute.
“It’s a mistake to go grocery shopping when you are hungry,” says Kleiman. “You end up buying the wrong food. In the same way, don’t just start looking for part-timers when you need them. When you are forced to make a fast decision, you end up hiring great applicants instead of great employees.”
There’s a critical difference between the two categories, he explains.
“Great applicants can start work today or tomorrow. Great employees are working someplace else and want to give their current employers notice.”
DAY 1 DUTIES
Attracting the best-quality part-timers is one thing. Making sure they don’t jump ship to a competitor is something else. It’s important to design a smooth transition into your workforce so the new arrival feels welcome, says Kleiman.
“Realize the new part-time worker is important and invest the time to bring the individual on board.”
Your goal is to make the new hire an evangelist for your company, says Kleiman.
“Every new employee at end of the first day will be asked one question by everyone: ‘How was your day?’ We know what we want the answer to be: ‘It was terrific. It was the best decision I ever made. I would like to get a full-time job there.’”
Creating such enthusiasm begins with the arrival of the individual to your workplace.
“The first hour should not be just sitting in an office looking at videos and filling out paperwork,” says Kleiman. Instead, make the first conversation about the employee, discussing the individual’s goals. Remember that the very nature of a part-time worker involves two distinct duties: one to the job and a second to a personal life. Your job is to understand the latter and make sure the two loyalties do not end up in conflict.
One way to bring the two into productive engagement is to deliberately involve families, whenever you can, in business activities.
“Part-time employees are probably giving up family time to put in hours that are needed,” says Glanz. “Find ways to involve the families in some way and show they are appreciated.”
Here’s an example: One employer sent a gift certificate to a worker’s family, explaining the importance of a certain project and how grateful the company was that the family member had contributed. “Here is a check,” stated the card. “Think of something to do to celebrate.”
Try to help part-time workers reach their personal goals, even if they are not connected with work.
Suppose someone says, “I want to get my college degree.” Express admiration for the ambitious goal and offer to assist in specific ways. For example, you might say, “We are going to be flexible in work scheduling so you can attend classes you need to get your degree.” The part-timer will value this kind of assistance and will likely stick with your organization rather than take an alternative job that offers more money but less flexibility.
Check back Thursday for Part 2!