Marketing Methods

Awareness Is Key to A 'Green' Message

Being “green” can create great opportunities, and with opportunity,...

Risk And Return

Over the last few years, America, sadly, has become a nation of hangers-...

Thank Your Customers This Holiday Season

Janna Benitez |

With the holiday season fast approaching, it’s easy to overlook a vital...

More Than Just Cleaning Clothes

Howard Scott |

Every drycleaner says he or she cleans clothes, but such a statement is...

Get on The Brand Wagon

What your business means to customers begins and ends with branding. You...

Networking in The Virtual World

Diana Vollmer |

One of the biggest buzzwords in business today is “social networking,”...

Take the Next Step with Your System

You have a point-of-sale (POS) system in place. It holds your pricelist...

Promote Your Site to Win Customers, Golomb Says

Ian P. Murphy |

NEW ORLEANS — Websites are an essential element of marketing today, said...

Advertising in Tough Times

Laurie L. Wilson |

Your first reaction to a sales slowdown in tough economic times is to...

Not Your Father's Customers

Diana Vollmer |

There’s been a lot of talk about change lately — especially among the...

Your Best Prospects Already Know You

Darcy Moen |

I have a beef with many businesses: They expend so much effort on...

Creating a Bulletproof Brand

Darcy Moen |

Before you can assemble the most rudimentary advertising campaign, there...

Promote Yourself Boldly

Howard Scott |

Every drycleaner spends money on advertising and promotions. But how...

Measuring Your Marketing Efforts

Deborah Rechnitz, CMA, CMC |

As you know, marketing is not a pure science. It involves the interplay...

Reassure Customers for Repeat Business

Whenever people try anything new, they want assurances that they made...

Ask Permission, Get Customer Loyalty

There’s a new trend in marketing that’s gaining favor and uses name and...

Pages

Advertisement

Digital Edition

Latest Classifieds

Industry Chatter