Marketing Methods

Building Your Drycleaning Brand (Conclusion)

Bruce Beggs |

CHICAGO — Good or bad, your company has a brand. It’s the image it...

Building Your Drycleaning Brand (Part 1)

Bruce Beggs |

CHICAGO — Good or bad, your company has a brand. It’s the image it...

10 Secrets to Promoting Your Cleaner...Now! (Part 2 of 2)

Bruce Beggs |

LONG BEACH, Calif. — Brian Wallace, president/CEO of the Coin Laundry...

10 Secrets to Promoting Your Cleaner...Now! (Part 1 of 2)

Bruce Beggs |

LONG BEACH, Calif. — Brian Wallace, president/CEO of the Coin Laundry...

First Impressions: Who Wants Gum?

Rick Siegel |

LOS ANGELES — In my many years in the comedy world, I have had some...

The Sun’ll Come Out…

Rick Siegel |

LOS ANGELES — Every four years around this time, the same question comes...

Advertising in the Yellow Pages

Howard Scott |

PEMBROKE, Mass. — The Yellow Pages are dying, but they aren’t dead yet. ...

Do Something ... Anything

Rick Siegel |

LOS ANGELES — The editorial director for American Drycleaner asked if I’d...

Loyal Team May Be Best Profit Center

Rick Siegel |

LOS ANGELES — During that first hard year of building my personal...

Right to Represent

Rick Siegel |

LOS ANGELES — Those who know I spent 25 years in show business often...

Finding What Works for You

Rick Siegel |

LOS ANGELES — I have shopped all over the world: in Toronto, I shop at...

Road to Success Has Many Paths

Rick Siegel |

LOS ANGELES — When I was 21, after getting fired from the radio station...

Green More Than Just A Marketing Tool

Rick Siegel |

LOS ANGELES — There’s a drycleaner in my neighborhood that brags that...

Follow-Up Important In Every Phase

Rick Siegel |

CHICAGO — Going to a trade show is a bit like making professional New...

Rethinking Drycleaning Coupons

SARASOTA, Fla. — As with many parts of the country, drycleaning coupons...

Retooling Your Mindset

Rick Siegel |

CHICAGO — Every month, I like to align my column to the magazine’s...

An Earth Day Epiphany

Rick Siegel |

CHICAGO — I confess: I was once about as eco-unfriendly as you could get...

Tide’s Rise Is Based on Brand

Ian P. Murphy |

CHICAGO — The talk of the industry always seems to hinge on the newest...

Living Social

Ian P. Murphy |

Operators are embracing the social media to help communicate with...

Connect with Customers in Every Medium

CHICAGO — This month’s issue goes to the core of what all drycleaning...

New Media, New Opportunities

Rick Siegel |

CHICAGO — The year was 1977. I was 20 years old, creating advertising...

Eight Things Every Drycleaner Should Do to Succeed in Business Today (Part 2)

Marc Levine |

Jolly Belin of France opened the world’s first drycleaning “business” in...

Eight Things Every Drycleaner Should Do to Succeed in Business Today (Part 1)

Marc Levine |

Jolly Belin of France opened the world’s first drycleaning “business” in...

The Plant with No Name

Howard Scott |

CHICAGO — The other day, I drove by a drycleaner and did a double-take....

The End of ‘Don’t Ask, Don’t Sell’

One reason entrepreneurs enter the drycleaning industry is to build...

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