LAUREL, Md. — The Drycleaning & Laundry Institute (DLI) recently launched a new premium social media content service designed to help drycleaning businesses enhance their online presence with professionally designed, custom-branded posts and videos.
The new service packages boutique social media content developed through DLI’s recent full industry marketing efforts, the organization says, including posts originally shared through DLI’s own channels and shown to connect strongly with audiences. The offering also includes brand-new content created exclusively for participating businesses.
DLI says this service is built around the same video-led, story-driven approach that helped the organization generate 770,535 views, 22,334 engagement actions, 1,976 new followers, and a 10.7% engagement rate in 2025. According to a report on DLI’s 2025 social media impact, performance increased significantly after the Institute shifted to a more intentional content strategy focused on structured storytelling, professional video, and platform-native short-form content.
Theme Based Content Presents Consistent Messaging
Each month, DLI says, the new service features a curated content theme. Businesses select the posts they determine fit their audience, goals, and brand voice. The result is a ready-to-use library of polished videos and images designed to helps drycleaners stay visible online without the pressure of constantly creating social media posts from scratch.
Story themes include:
- Professional services give customers more leisure time
- Benefits of professional garment care
- Our favorite clothes become part of our lives
- Drycleaners support their communities
- Garment care professionals make laundry super easy
- Household items can benefit from a professional cleaning
- Through the seasons, professional care cuts down on stress
DLI says it developed the service to give members access to content shaped by real-world performance while making it easier for busy operators to market their businesses consistently.
For a one-time investment of $1,200, DLI says, participants receive high-quality branded video and image content designed to save time, support a stronger brand presence and help businesses appear online with confidence.
DLI’s report found video content scored the highest engagement and furthest reach. Consistent messaging around garment care, longevity, professionalism and modern relevance outperformed simpler standalone static imagery.
For more information about DLI’s premium social media content service, contact DLI at [email protected] or 800-638-2627.
Have a question or comment? E-mail our editor Dave Davis at [email protected].
